The 6 Best SEO Audit Tools for Small and Medium Business Websites

The 6 Best SEO Audit Tools for Small and Medium Business Websites

Is it time to improve your website’s ranking? Lets’ find out the 6 Best SEO Audit Tools for Small and Medium Business Websites through this article.

According to a recent study, a 1-second delay in your website’s loading time can result in 11% fewer page views, 16% worse customer satisfaction, and 7% lower transactions.

Best SEO Audit Tools for Small and Medium Business Websites
(Source: Host Reviews)

What’s the best way to figure out what’s wrong with your website?

SEO auditing is a serious business that needs a significant amount of time and expertise. Fortunately, there are several tools designed to automate SEO auditing processes, especially when you have a large number of web pages or websites to audit.

Unfortunately, there is no one on-page SEO audit tool that does it all. Instead, you may have to work with more than one tool, depending on the data you need for performing your SEO analysis.

Both paid and free SEO audit tools are available online and are readily accessible to anyone interested in it.

All you need to do is find the best tool for SEO audit.

Before we delve deeper, let’s look at a quick outline:

  • What Is The Purpose Of An SEO Audit?
  • What Are the Benefits of a Website Audit?
  • How to Choose the Best SEO Audit Tool
  • What SEO tools should my marketing department employ?
  • During My First Website Audit, What Should I Expect?

We have a lot of ground to cover. Let’s get this party started.

What Is the Purpose of an SEO Audit?

An SEO audit is a complete analysis of the strengths and weaknesses of your website. Any business SEO audit should strive to deliver actionable information that leads to increased rankings and visitors.

(Source: SEO Eaze)

What are the benefits of a Website Audit?

A website audit is crucial because it reveals where your traffic comes from and how much money you make from each visitor. It also shows you how visitors engage with your site and what they are looking for as they browse.

It’s not enough to design a stunning website; you must also ensure that it functions properly. Every year, a badly performing website might cost you over $1 million in lost sales.

(Source: Weblizar)

How To Choose the Best SEO Audit Tool?

What is the best way to select the best SEO audit tool for your company?

When looking for the best tool for SEO audit 2022, there are a few factors to keep in mind.

(Source: Wishdesk)

So, if you’re not sure which tool is better for website auditing, here’s how to figure it out:

1) Be aware of what an SEO audit entails.

An SEO audit is a systematic method that search engine optimization experts use to assess the success of their site’s content and link-building strategy.

It entails examining several characteristics of a website, like as its structure, links, keywords, and backlinks, to see if they are sufficient to rank well in Google.

2) Select your auditing tool based on the information required for a thorough SEO analysis.

Understanding what information you’ll need from an SEO audit tool is the first step in finding the proper one. Manual and automatic audits are the two types of audits.

Human intervention is required for manual audits, but automated audits do not. As a result, they take longer yet produce better results since humans have a different perspective on things.

Automated audits employ software programs to examine many aspects of SEO. They also aid in the early detection of prospective problems. These audits, on the other hand, aren’t flawless; some faults may go missed.

3) Examine Their Features and Functions Before Purchasing

Check out the features and functionality of each tool once you’ve decided what kind of audit you want. Some just provide basic features like keyword research, website performance testing, and URL shortening.

Advanced capabilities such as competitor tracking, social media monitoring, and so on are included.These characteristics compensate for the lack of basic features.

4) Compare the costs of each option to see which one best fits your budget.

Compare pricing among the top candidates after you’ve narrowed down your alternatives based on the above criteria. You’ll get the most bang for your buck this way.

5) Check out reviews from other users who have used the software.

After reading evaluations of similar products, this point should come naturally.

6) Experiment With Different Tools To Gain A Better Understanding Of How They Work

If you want, you can test numerous tools at the same time. Just be careful not to overdo it, as doing so may have an adverse effect on your overall performance.

7) Confirm that you can use the results with any SEO service provider.

If you’re looking for someone else to handle your SEO, make sure the results are simple to integrate into any service provider’s system. Otherwise, you won’t get the most out of the tool.

8) If necessary, consider using multiple tools at the same time.

To attain optimal efficiency, it may be necessary to combine numerous tools.

9) Don’t Forget To Investigate Free Trials!

Free trials allow you to experiment with new tools without having to pay any money. So, what’s stopping you?

10) Continue to educate yourself by reading expert-written blog posts or articles.

There are numerous blogs created by specialists that provide useful information on this topic regarding SEO. When you can, take use of them.

What are the Best SEO Audit Tools for Small and Medium Business Websites should concern?

Which tool is the most effective for performing an SEO audit on your website?

The following is a list of the greatest SEO audit tools on the market right now. Hopefully, one of them will be ideal for you.


Ahrefs is a comprehensive SEO software that allows businesses to track backlinks, identify influencers, follow rivals’ keywords, and develop connections more quickly.

The Ahrefs Site Audit tool is one of the best SEO audit tools you’ll ever come across. This is one of the five SEO tools included with the software. Keyword Explorer, Rank Tracker, Content Explorer, and Site Explorer are the other four tools.

You can scan your website on both desktop and mobile with this Ahrefs SEO Audit tool, schedule automatic site crawls, and detect and fix pre-configured SEO issues. You may also use custom filters, get practical SEO tips, and see your results in real-time crawl logs.


Sign up for Ahrefs Webmaster Tools to gain restricted access to the Site Audit and Site Explorer tools for free. You can subscribe to the premium version for as little as $82 per month or as much as $999 per month.

2. SEMrush

SEMrush provides comprehensive search engine optimization, content marketing, link building, PPC management, and competitive intelligence solutions through its SEO audit tool.

SEMrush is an all-in-one digital marketing suite that was founded by one of today’s top SEO experts. It includes more than 40 intelligence tools for keyword research, rank tracking, competitor analysis, paid ad research, content optimization, social media monitoring, and much more.

The Site Audit tool from SEMrush is an excellent resource for SEO auditing. It works by crawling through your website’s pages looking for issues such as technical and SEO errors. Crawlability, SEO content, JavaScript and CSS faults, HTTPS security protocols, page loading speed, AMP implementation, meta tags, and internal linking are all examples of issues.

SEMrush’s SEO audit is free for the first 100 site pages. However, for 100,000 page crawls, you’ll have to pay at least $99.95 each month.

3. Moz Pro

The popular Moz suite of analytics tools has a premium edition called Moz Pro. This product was created with small enterprises and individuals in mind who want to strengthen their internet presence in mind.

You can use this tool to monitor the health of your website and rapidly identify and resolve problems. This technical SEO audit tool aids in the resolution of typical technical SEO issues that restrict your site from receiving high-quality traffic, ranking high in search engine results pages, and being indexed by search engines.

Moz Pro has a free trial, but its ordinary pricing is $99 per month, and its premium pricing is $599 per month.

4. Majestic SEO

Majestic SEO is another excellent alternative for anyone looking to increase the visibility of their website. Every month, Majestic SEO examines millions of page views across hundreds of domains.

It delivers the intelligence data required to discover who is linking to your website in order to gain a competitive advantage.


The monthly cost starts at $49.99.

5. Screaming Frog

Screaming Frog is a website crawler that is open source and cross-platform. You may use the software to crawl through thousands of URLs at once.

It’s one of the most effective tools for performing technical SEO site audits. To boost your onsite SEO, Screaming Frog pulls data and conducts audits for the majority of SEO concerns..

(Source: Hextrakt)

Trying to find broken links, auditing redirects, analyzing page titles and metadata, exploring duplication, extracting data with XPath, evaluating robots and directives, generating XML sitemaps, integrating with GA, GSC, and PSI, crawling JavaScript websites, visualizing site architecture, scheduling audits, and comparing crawls & staging are just a few of the many advantages of using this versatile site crawler.


The lite version is free to download and allows you to crawl up to 500 URLs. However, if you want to crawl further, you’ll need to purchase a license for £149.00 every year.

6. SEOptimer

SEOptimer is number six on the list.

Website of SEOptimer The SEO checker tool examines the aspects that contribute to a website’s good ranking in order to identify issues that may be hindering your site’s performance. It also gives you simple, actionable, and prioritized suggestions for how to improve your website.

In less than 20 seconds, this professional SEO audit application can generate PDF SEO audits for any website.

A Meta Tag Generator, Keyword Generator, XML Sitemap Generator, Robots.txt Generator, and.htaccess File Generator are also included in SEOptimer.

SEOptimer’s SEO audit tool comes with a 14-day free trial. However, the cheapest plan is $19 per month.

During My First Website Audit, What Should I Expect?

A phone call or an email inquiry is usually the first step in performing a website audit. The individual who has requested the audit will explain why he requires one and will ask you some questions about your current website.

If all goes well, the digital marketing agency will set up a meeting at the office to go over the specifics of how to do an SEO audit on your website. The organization will go through all aspects of your project during the initial consultation, including goals, budget, target audience, competitors, and so on.

They’ll begin preparing a full report explaining any faults detected on your website once you’ve agreed on a plan.

They’ll assess your website using a variety of methods, including but not limited to:

a. Google Analytics: 

The agency can use this free service to track user behavior on your website. They can detect which portions of your website operate well and which don’t utilizing data acquired through GA.

b. Page Speed Insights: 

PageSpeedInsights aids in the detection of potential performance issues with your website. Slow load times, poor mobile friendliness, missing resources, and so on are examples of these issues.

c. Mobile Friendliness Checker: 

This tool will tell you how mobile-friendly your website is. Because more consumers use the internet via smartphones and tablets rather than desktop computers, we recommend making your website mobile-friendly.

d. Keyword Research Tool: 

In search engine optimization, keywords are extremely important. They assist in determining which keywords to target while creating backlinks, producing blog posts, and constructing landing pages, among other things. Furthermore, a decent keyword research tool will show you how popular specific words are in Google searches.

e. Content Analysis:

We need to know who your ideal customer is in order to generate high-quality articles. Based on their interests and preferences, content analysis allows us to decide what type of information would be most beneficial to them.

f. Backlink Analysis:

Backlinks are links from other websites pointing to your website. These links take people straight to your page when they click on them. Having a large number of high-quality backlinks is advantageous because it improves your search engine ranking.

g. Audits of Social Media:

In today’s marketing strategy, social media is quite important. It enables companies to communicate with clients and prospects over the internet. However, if you’re not diligent with your social media management, you can end up squandering money on advertising that aren’t being seen.

This is where social media audits may help. We can advise strategies to boost your social presence and engagement based on this data.

h. Evaluations of Website Structure and Navigation:

Your site’s structure and navigation system have an impact on how fast and easily users can locate what they’re looking for. A good navigational design, for example, ensures that visitors know where to click next without becoming lost.

i. Website Security Analysis: 

Websites are popular targets for hackers because they are simple to exploit. We recommend that you check your security settings and keep your website safe to protect yourself from hackers.

Websites are popular targets for hackers because they are simple to attack. We recommend that you check your security settings and keep your website safe to protect yourself from hackers.

In 2022, what are the best SEO audit tools to use?

Some of the top SEO audit tools in marketing can be found in this post. To help address difficulties that may be stopping your site from ranking, you can combine two or more of them.

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